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efitter was started by two women with the same mission.
Our story starts circa 5 years ago...
Strap in.
The name "efitter" is born.
efitter
[/ɛfittɛr/]
that extension that does that really cool thing to find your size wherever you shop and all you have to do is sign up and click like 2 buttons.
Judith used her existing audience and started educating them on fashion news, trends and fashion-tech developments via Instagram Stories. This birthed the brand podcast, The FIT.
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“It was a no brainer to work with Elizabeth. I didn't think twice”
Judith, Co-founder and CMO of efitter
“We used the podcast to build a community of women like us who struggle to shop online but also care about the impact that their shopping habits have on the planet. Our listeners ended up being the first people we spoke to when we started to develop the efitter product."
Elizabeth, Co-founder and CPO at efitter
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To date, our marketing has been purely word-of-mouth and our tribe really showed out!
“efitter is an opportunity for us to build a business that impacts the fashion industry for the better. Our vision is to change the way women shop by building products that reduce waste, personalise shopping and foster better shopping habits in our users’ day-to-day lives. We aim to educate and innovate through our position as established thought-leaders in fashion, tech and sustainability and also encourage an uptake of our browser extension and other efitter products with the aim to become a household name for personalising the shopping experience for millennial women."
Judith, Co-founder and CMO of efitter
You've heard our story, it's now time for you to join the mission.
Meet our company founders Judith and Elizabeth!
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Judith co-founded efitter in 2019 as a culmination of her passions for innovation, fashion and problem-solving. In addition to her degrees in Law LLB and Investment Banking MSc, Judith also has professional experience as an analyst in Corporate Finance. She is now using her experience in building communities to oversee the main vision and marketing of the business.
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Elizabeth, with a background in SaaS consultancy, is responsible for product and operational development and co-hosts The FIT by efitter, the UK’s first podcast covering all things fashion, innovation, and technology. By day, she works in digital content production and manages digital projects from ideation to launch.
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